Business Challenges
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Fragmented data, high operational cost
Online and offline data that managed separately will create misunderstanding towards customers’ demand. Human errors may cause manually input data gathered from on-ground events becomes invalid, causing high operational cost may incur to resolve, hindering real understanding of customers' needs. After offline activities, continuous interaction is not possible, and manual data processing in the later period is prone to errors and high management costs.
Online and offline data that managed separately will create misunderstanding towards customers’ demand. Human errors may cause manually input data gathered from on-ground events becomes invalid, causing high operational cost may incur to resolve, hindering real understanding of customers' needs. After offline activities, continuous interaction is not possible, and manual data processing in the later period is prone to errors and high management costs.
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Lack of closed-loop communication between sales and marketing
Process of transferring lead or information is crucial, improper handling will affect conversion flow. It is difficult for marketer to trace marketing data and source attributed to each channel for campaign optimization and ROI evaluation.
Process of transferring lead or information is crucial, improper handling will affect conversion flow. It is difficult for marketer to trace marketing data and source attributed to each channel for campaign optimization and ROI evaluation.
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Inaccurate audience reaching, single touch point
Personalized marketing is impossible due to lack of customer lifecycle management. Customer touch points are not diverse enough to cover user groups with different behaviors and interest, which may hinder effective interaction.
Personalized marketing is impossible due to lack of customer lifecycle management. Customer touch points are not diverse enough to cover user groups with different behaviors and interest, which may hinder effective interaction.
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Incomplete user profile and lack of insight
Fragmented user profiles due to lack of proactiveness in collecting and analyzing user interaction and behaviors on multiple platforms. Delivering same content to all customers will personalized user experience
Fragmented user profiles due to lack of proactiveness in collecting and analyzing user interaction and behaviors on multiple platforms. Delivering same content to all customers will personalized user experience
Recommended Partner
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Dmartech Cloud Service
DmartechForce was established in 2014. As an omni-channel intelligent membership marketing service provider, DmartechForce provides enterprises with marketing services ranging from omni-channel data connection, marketing automation, multi-dimensional data analysis to scenario-specific applications and customized development, helping B2B companies become digitally empowered and accelerate their growth.
