• No unification from complex, diversified data channels

• Extensive operations, no personalized solutions

• Inefficient systems against high concurrency

• Low industry concentration, ineffective data collection and analysis

• Complex promotion channels, customers unaware of rights and benefits

• Difficult to standardize service experiences

• Fragmented customer needs, large data volume, difficulty in pinpointing real needs

• Lack of end-to-end marketing activity management, low ROI

• Challenges from e-commerce, difficulty in exploring customer lifetime value

• Data silos, ineffective information analysis

• Short-term demands, low customer loyalty

• Lack of digital marketing tools, extensive and ineffective marketing

• Streamline consumer touch points to integrate omni-channel data

• Analyze customer tags and profiles to optimize member operations

• Precisely recommend products through customer and product analysis

• Streamline online and in-store experiences to implement digital operations

• Create a tag system for comprehensive, accurate profiling

• Increase the value of bonus points to improve customer loyalty

• Integrate transaction data across channels for a 360-degree customer view

• Analyze marketing performance in real time to improve ROI

• Develop vouchers and bonus points, and perform marketing automation periodically

• Use digital tech to streamline channels and build OneID for members

• Adopt full-lifecycle management to improve user loyalty

• Perform tag and model analysis, and adopt A/B testing to develop marketing strategies

• Cost-effective growth and performance

• Systems capable of 8,000 TPS

• Lowered manual customer service costs via online reservations

• Automated marketing outreach based on member preferences

• Improved member loyalty

• Convenient online stores

• Digital assets of tens of millions of members

• An automated marketing system for franchisees