SensorsData Customer Data Platform Solution-Digital Marketing

Unlock explosive business growth with cutting-edge Customer Data Platform and Digital Marketing Platform, fueled by big data and AI

Customer Data Platform and Digital Marketing Platform, fueled by big data and AI

What Can This Solution Bring to You?

Unleash the Value of Customer Data

Seamlessly integrate data from diverse sources to create customer segments and tags that reveal hidden value.

Elevate the Strategic Significance of Core Services

Gain transformative insights into the entire customer journey, pinpoint untapped growth opportunities, and amplify the value of your businesses.

Deliver Seamless, End-to-End User Experiences

Captivate customers with a suite of services including customer journey orchestration, content decision-making, and message stream management, elevating the entire marketing process and driving performance growth.

Why SensorsData CDP Solution?

Open Platform and High Compatibility

The open platform streamlines collaboration with customer business systems, enabling seamless data exchange.
With over 50 open-source SDKs, you can effortlessly process data at your own pace, driving self-service analytics and agility.

Advanced Customer Relationship Management

SensorsData CDP enables businesses to build a cutting-edge, AI-driven digital customer relationship management system, greatly boosting performance.
With expertise spanning 30+ industries and serving 2,000+ top-tier clients, SensorsData has solidified its position as a leader in the IDC MarketScape China CDP category and been recognized as a 2023 industry pioneer.

Security and Compliance

With 9 years of experience and 10+ industry standards under its belt, SensorsData guarantees enterprise-grade data security and compliance through rigorous technical and management protocols.
Holding ISO graded protection and CMMI 3 certification, SensorsData boasts 45 marketing tech patents.

Marketing

Challenges

Diverse customer behavior: Costumers' buying habits are complex and unpredictable, making it challenging to predict and meet their needs.

Inconsistent marketing outcomes: The lack of targeted and personalized approaches leads to disengaged customers and subpar conversion rates.

Customer loyalty: Retaining long-standing customers and boosting loyalty can be challenging.

Solution

Personalized marketing automation: targeted campaigns and personalized interactions based on real-time customer behavior insights

Real-time feedback and optimization: quick strategy adjustment based on marketing activity outcomes

Customer lifecycle management: customer segmentation and appropriate marketing strategy for each lifecycle phase

Benefits

Improved customer engagement: better buying experience and higher satisfaction

Increased ROI: strategic resource allocation, maximized marketing returns, and optimized capital utilization

Increased loyalty: deeper customer connections and repeat business

Gaming

Challenges

Player behavior analysis: Game companies struggle to accurately analyze player behavior, failing to tailor game design and create a more engaging experience.

Retention rate: Pinpointing the exact reasons behind player churn is difficult, making it hard to boost retention and revenue.

Customized strategies: The lack of tailored marketing approaches hampers efforts to boost engagement and consumption.

Solution

Deep behavior analysis: UBA-based player behavior tracing and trend identification, revealing player preferences and behavior patterns

Design and operations optimization: data-driven policy and design adjustments

Personalized marketing: player-specific promotions and rewards

Benefits

Enhanced experiences: boosted satisfaction and loyalty

Retention and revenue growth: data-driven design and operational excellence

Optimal marketing results: tailored campaigns informed by in-depth insights

Bank

Challenges

Fragmented data: Inconsistent customer data across various systems and platforms hinders unified data management and effective data utilization.

Lack of personalized services: Difficulty in understanding customer needs leads to inadequate personalized services.

Uncoordinated cross-channel marketing: Inconsistent data across touchpoints undermines marketing results.

Solution

Data integration: comprehensive, unified customer profile built on customer data from diverse touchpoints — apps, websites, and offline channels

Real-time data insight: swift responses to shifting customer behaviors, allowing for timely adjustments to service policies

Deep customer data analysis: pinpointing high-value customer segments, and crafting precision-driven marketing campaigns

Benefits

Improved customer experience: seamless, personalized experiences elevating customer satisfaction to new heights

More efficient marketing: detailed customer insights, improved conversion rates, and enhanced return on investment

Flexible operations: real-time data analysis and agile data management, allowing for swift response to shifting market dynamics

Hotel

Challenges

Consistent service standards: Inconsistent service can damage brand reputation and erode customer satisfaction.

Marketing activities: Traditional marketing often falls short, failing to personalize marketing campaigns for and engage target audiences.

Customer preferences: Hotels struggle to collect and analyze customer preference data, failing to deliver tailored services.

Solution

Power of data analytics: process streamlining and customer experience elevation based on customer data insights

Marketing automation: automated and tailored marketing efforts, accelerating response and amplifying their impact

Preference identification: tailored service and marketing initiatives, meeting customers' unique needs and expectations

Benefits

Improved satisfaction and loyalty: seamless, consistent service and tailored experiences that resonate with each individual

Maximized marketing ROI: tailored marketing strategies and AI-driven automation

Deep service customization: increased loyalty and repeat business thanks to the insights into customer preferences

Here's How SensorsData Drives Decision Making and Deeper Customer Insights

Customer Data Platform

Real-time end-to-end data transmission in seconds

Unified customer view

Self-service data processing and flexible tag modeling

Open platform and open APIs for free expansion

Marketing Automation Platform

Flexible, high-concurrency, and cost-effective

Automated marketing strategy creation and management

Smart content recommendation

Rich channels reaching your customers

Customer Journey Analysis

Visualized customer journey and full-link analysis and insights

Easy analysis and insight based on key indicators

Streamlined service processes, efficient collaboration, and rights- and level-based scaling

Related Services

MapReduce Service (MRS)

Data Warehouse Service (DWS)

Log Tank Service (LTS)

Success Stories

XMiles Kilimall

XMiles partnered with SensorsData to elevate its digital ad operations

XMiles can now quickly manage large amounts of data in greater detail, enabling the company to optimize its operations and drive innovation in ad service operations and product development.

Kilimall used SensorsData to automate marketing across all platforms

The company harnessed SensorsData's advanced automated marketing tools to achieve data-driven digital success across all platforms with precision and efficiency.