DeFacto Collaborates with Huawei Cloud for Digital Transformation
Jun 26, 2024
[Istanbul, Türkiye, June 24, 2024] Türkiye's leading fashion brand, DeFacto, has taken a significant step in digital transformation through its collaboration with Huawei Cloud. With this strategic partnership, DeFacto aims to enhance its global operational efficiency and customer experience.
DeFacto boasts an extensive sales and distribution network with nearly 500 stores and robust online platforms in 100 countries. The collaboration between Huawei Cloud and DeFacto elevates operational efficiency while enhancing the customer experience. Especially during peak online shopping periods, Huawei Cloud's innovative cloud solutions manage real-time traffic fluctuations seamlessly.
Onur Karahayıt, Vice President of Sales and Business Development at Huawei Cloud Türkiye, commented, “We are delighted with our partnership with DeFacto, which exemplifies how strategic alliances can transform the retail environment. Thanks to Huawei Cloud's advanced technologies and cloud solutions, our collaboration with DeFacto not only optimizes operational efficiency but also accelerates digital transformation and enhances customer satisfaction by improving the shopping experience end-to-end for customers worldwide. This partnership is a testament to our commitment to providing innovative, reliable, and scalable cloud services that enable businesses to thrive in a digital-first world. As DeFacto continues to grow and reach new markets, Huawei Cloud will continue to offer the best possible digital transformation experiences in all sectors, especially retail.”
DeFacto CIO Abdurrahman Kılınç added, “Our collaboration with Huawei Cloud marked a significant step in our digital transformation strategy, which we initiated in 2023. Through this partnership, we have not only increased our operational efficiency but also elevated our customer experience. With Huawei Cloud's scalable infrastructure and innovative cloud solutions, we managed real-time traffic fluctuations seamlessly, even during peak online shopping periods, delivering top-tier performance. As DeFacto continues to expand its global footprint, the support from Huawei Cloud is invaluable to us.”
Onur Karahayıt, Vice President of Sales and Business Development, Huawei Cloud Türkiye and Abdurrahman Kılınç, CIO, Defacto
The partnership between DeFacto and Huawei Cloud has made a substantial difference in the performance of the company's digital platforms. System response times have accelerated, with first byte speeds more than doubling, leading to faster page loads. Improved page load times for high-traffic promotion periods was another factor driving customer satisfaction.
The reduction in physical server needs has streamlined operations, resulting in significant cost savings, and automatic scaling features have been utilized to manage traffic peaks.
This transition has supported DeFacto's international market operations, fostering rapid deployment capabilities. In line with Huawei's "In Türkiye, For Türkiye" goal, the localization of data centers and the storage of data within Türkiye have provided significant advantages for DeFacto in terms of data security and compliance with local regulations.