Introduction
Introduction
STARZPLAY is a leading OTT platform in the Middle East that offers VOD and live streaming to more than 3.2 million subscribers across 19 countries where viewers can enjoy premium sports, movies, TV shows, and exclusive originals on a variety of devices.
To stay competitive in the dynamic global OTT market, STARZPLAY continues to innovate, driving growth through both subscriptions and advertising. By adopting a cloud-native approach, STARZPLAY achieves optimal scalability and low latency. This enables rapid scaling and load balancing, ensuring smooth and uninterrupted content delivery even during traffic spikes like popular sports games.
Challenges
Challenges
Complex O&M due to multiple operating environments
STARZPLAY's service system running on different environments at the access, application, and data layers creates challenges in managing and maintaining operations smoothly. This complexity impacted their efficiency and performance.
High latency and slow response
Al Barq wants a cloud platform service provider to offer all cloud resources it needs, so that the company can focus on developing the e-commerce platform.
High latency that hinders OTT transformation and business growth
STARZPLAY’s platform offers both subscriptions and ads, needing upgrades to its OTT system. Improved CDN coverage, speed, and stability are essential to supporting evolving business models which will drive future growth.
A cloud-native service system with a serverless architecture supports auto scaling, load balancing simplifies operations and maintenance. Scale-out speed can be improved through CCI that allows starting a single pod within 10 seconds and provisioning 4,000 pods in just 30 seconds, boosting performance in a unified manner.
Key assurance services are provided during trending events to safeguard the customer's livestreaming workloads through traffic planning, network optimization, and comprehensive inspection to prevent faults that will undermine user experience.
Global presence of Huawei Cloud CDN PoPs provides low latency, intelligent scheduling, and optimized transmission protocols for better experience. Low-bitrate HD transcoding reduces bandwidth and storage costs by 30% while preserving high video quality.
Customer Benefits
Customer Benefits
Faster Scalability
CCI allows STARZPLAY to scale to tackle traffic peaks within seconds.
Better Performance
Decoupled storage and compute of databases improve read/write consistency and boost performance by more than 10 times.
Optimal Experience
OTT services are easier to integrate and maintain, with improved performance in key areas like latency and buffering, resulting in a smoother, more stable viewing experience, even during peak hours.
Simplified O&M
The full-stack serverless architecture reduces self-managed components, simplifies O&M, and allows on-demand resource scale-out, reducing the TCO by 30%.