Siam Piwat Group

Siam Piwat Group

Siam Piwat is a leader in creativity, cutting-edge innovation, as well as management excellence in retail development and global destinations. It is also a pioneer of innovative prototypes and concepts, consistently delivering unparalleled experiences that delight and inspire customers. Siam Piwat creates distinctive, new prototypes of properties which always set new benchmarks for the country’s retail business.

Siam Piwat is a leader in creativity, cutting-edge innovation, as well as management excellence in retail development and global destinations. It is also a pioneer of innovative prototypes and concepts, consistently delivering unparalleled experiences that delight and inspire customers. Siam Piwat creates distinctive, new prototypes of properties which always set new benchmarks for the country’s retail businesses.

Huawei Cloud x Siam Piwat Group

Why HUAWEI CLOUD?

Siam Piwat turned to Huawei Cloud, Huawei's comprehensive cloud computing platform, to power their omnichannel "ONESIAM" application. Huawei Cloud provided them with a wide range of services and tools to build, deploy, and manage their application effectively. By leveraging Huawei Cloud's scalability, Siam Piwat seamlessly integrated their physical stores, e-commerce website, and mobile app, enabling customers to shift effortlessly between channels with consistent shopping experience. The reasons why Siam Piwat chose Huawei are as follows:

Flexible Cost Efficiency

Huawei Cloud offers cost-efficient solutions that can be tailored and adjusted based on the actual usage, providing Siam Piwat with flexibility and scalability to optimize costs.

Comprehensive Data Centers

Siam Piwat benefits from the presence of three strategically located data centers in Thailand, ensuring comprehensive coverage of all services.

Lower Network Latency

With a high volume of daily transactions, Siam Piwat leverages Huawei Cloud which runs a local data center in Thailand to reduce network latency while increasing cost-effective connectivity.

Diverse Product Portfolio

Siam Piwat benefits from Huawei Cloud's extensive range of compute, networking, storage, and database products. This diversity allows them to select the most suitable options for various service scenarios, ensuring optimal performance.

Scalability and Flexibility

Huawei Cloud's solutions provide scalability and flexibility, allowing Siam Piwat to easily adapt to changing business needs, accommodate future demands, and deliver a seamless customer experience.

Comprehensive Support, Services, and Local Team Support

Siam Piwat enjoys the support of a dedicated local team that assists in solution design and collaborates with partners throughout the entire project lifecycle, ensuring seamless implementation and ongoing support.

Streamlined O&M

Huawei Cloud provides comprehensive monitoring, timely alarms, and detailed logs, enabling Siam Piwat to manage and operate their systems efficiently.
Challenges

Siam Piwat faced the challenges in bridging the gap between their physical stores and online presence, empowering their tenants to increase engagement through online channels, launching promotions/campaigns, and driving the footfall increase for shopping centers. They recognized the importance of providing customers with a seamless shopping experience across all touchpoints, ensuring consistent product availability, personalized recommendations, and near real-time monitoring. To tackle these challenges and cater to their growing customer base and evolving business needs, Siam Piwat required a robust and scalable technology solution.

Solutions

  • Siam Piwat turned to Huawei Cloud, Huawei's comprehensive cloud computing platform, to power their omnichannel "ONESIAM" application. Huawei Cloud provided them with a wide range of services and tools to build, deploy, and manage their application effectively, such as the following:


    Cloud Container Engine (CCE) that simplifies the deployment and management of containerized applications. CCE allows them to easily create Kubernetes clusters, deploy containerized applications, and manage and maintain them.


    Elastic Cloud Server (ECS) provides scalable compute resources for Siam Piwat to flexibly deploy applications and workloads.


    FunctionGraph automatically scales to suit fluctuations in resource demands during peaks and spikes while requiring no reservation of dedicated servers or capacities for Siam Piwat.


    Data Warehouse Service (DWS), a real-time, simple, secure, and reliable enterprise-class converged data warehouse service, provides state-of-the-art PB-level big data analytics across a variety of industries.


    API Gateway (APIG), a fully managed API hosting service, enables Siam Piwat to build, manage, and deploy APIs at any scale to integrate their internal systems, share capabilities with partners, and monetize at minimal costs and risks.

Customer Benefits

Benefits

Enhanced Customer Experience

The implementation of Huawei enabled Siam Piwat to deliver a personalized and consistent shopping experience to their customers. By integrating customer data from various touchpoints, such as in-store purchases and online interactions, they gained valuable insights into customer preferences, enabling personalized recommendations, targeted promotions, and a more tailored shopping experience.

Scalability and Flexibility

Huawei Cloud's scalability played a pivotal role in Siam Piwat's growth and expansion plans. As customer demand increased, the application seamlessly scaled to handle higher volumes of traffic, ensuring a smooth shopping experience. Huawei Cloud's flexible pricing model allowed Siam Piwat to optimize their infrastructure costs. They pay only for the resources they use.

Operational Efficiency

Siam Piwat gained valuable insights into customer behaviour, purchasing patterns, and operational performance. These insights empowered them to make data-driven decisions, optimize their supply chain, and improve overall operational efficiency.