Chow Tai Fook Jewellery Group

Chow Tai Fook Jewellery Group

Building upon a rich heritage and a foundation of trust, the Group is not only recognised for honouring traditions but also for fostering deep connections with a diverse customer base through its exquisite jewellery. Offering a wide variety of products, services and channels, the Group has an extensive retail network of around 7,500 stores across China as well as multiple locations globally, and a growing e-commerce business.

Building upon a rich heritage and a foundation of trust, the Group is not only recognised for honouring traditions but also for fostering deep connections with a diverse customer base through its exquisite jewellery. Offering a wide variety of products, services and channels, the Group has an extensive retail network of around 7,500 stores across China as well as multiple locations globally, and a growing e-commerce business.

Challenges

Chow Tai Fook Jewellery Group implements tailored strategies for online and offline scenarios to boost its sales in omni-channel retail environment. To achieve success, it is crucial to optimize the membership program and digital member engagement solutions.

  • Requirement for Data Integration

    To better connect with users, it is essential to integrate data from multiple sources and innovate marketing strategies using technologies like cloud computing, big data, and AI.

    To better connect with users, it is essential to integrate data from multiple sources and innovate marketing strategies using technologies like cloud computing, big data, and AI.

  • Requirement for Data Availability of Core Systems

    To ensure stable service running and high availability of applications, it is important to prevent service interruptions caused by single points of failure in the core system, which carries essential services like membership data and e-mall payment systems.

    To ensure stable service running and high availability of applications, it is important to prevent service interruptions caused by single points of failure in the core system, which carries essential services like membership data and e-mall payment systems.

Huawei Cloud Competitiveness

Ecosystem

Huawei Cloud boasts a diverse ecosystem of partners, developers, and end-users, offering customers abundant resources and support. By connecting retail customers with the most suitable partners, Huawei Cloud facilitates their business development and digital transformation.

Reliability

Huawei Cloud offers highly reliable cloud services backed by a powerful technical support and service team.

Solutions



  • ► Membership app development: Huawei Cloud offers technical support and training for the customer to develop and adapt their customer-facing apps on HarmonyOS, enabling them to engage with existing and new members through their membership apps.


    ► Membership marketing: Huawei Cloud KooMessage facilitates SMS marketing, delivering messages in important campaigns like shopping festivals. With features like lifecycle-based product recommendations and intelligent SMS templates, KooMessage enables precision marketing for higher SMS exposure and CTR. It is perfect for scenarios like discount coupons and bonus point expiration notifications.


Benefits

  • KooMessage is an ideal solution for membership marketing, enabling customers to reach existing and new users at key marketing campaigns across channels, devices, and scenarios. With KooMessage, the CTR of marketing SMS messages doubles and the exposure rate is improved by more than 50%. It can be used throughout the app lifecycle, from guiding users to download the CTF Club app, to continuously attracting new users in the public domain, engaging with existing users, and winning back inactive users.

    KooMessage is an ideal solution for membership marketing, enabling customers to reach existing and new users at key marketing campaigns across channels, devices, and scenarios. With KooMessage, the CTR of marketing SMS messages doubles and the exposure rate is improved by more than 50%. It can be used throughout the app lifecycle, from guiding users to download the CTF Club app, to continuously attracting new users in the public domain, engaging with existing users, and winning back inactive users.