This business model works when consumers click on the advertisements they see and place orders on social media.

To enhance their ads, Giikin faces huge marketing workloads in each phase.

  • Massive demand for bestseller prediction

    Sell-through rate reduced by overstocking

    Massive demand for bestseller prediction

    Sell-through rate reduced by overstocking

  • Costly and inefficient design

    High labor and time costs

    Costly and inefficient design

    High labor and time costs

  • Low conversion rate

    Incomplete user profiles

    Recommendation and search bottlenecks


    Low conversion rate

    Incomplete user profiles

    Recommendation and search bottlenecks


  • Manual customer service

    Demand for smart,

    localized customer service

    Manual customer service

    Demand for smart,

    localized customer service

Combining Huawei's AI and big data and Giikin's commercial expertise

the result is an intelligent platform for cross-border e-commerce, with product selection, design, advertising, and customer service.

  • Intelligent product selection

    Sales forecast,

    mIning and analysis of historical data and behavior

    Sell-through rate/month

     75% vs90%

    Sales forecast,

    mIning and analysis of historical data and behavior

    Sell-through rate/month

     75% vs90%

  • Intelligent design

    Image cropping/joining, creative template, AI translation, material production, and standardized display generation

    Ads/person-day

    2–3 vs40–60

    Image cropping/joining, creative template, AI translation, material production, and standardized display generation

    Ads/person-day

    2–3 vs40–60

  • Intelligent advertising

    Smart search,

    user analysis, A/B test, and precision recommendation

    CTR

     2.5% vs3.75%


    Smart search,

    user analysis, A/B test, and precision recommendation

    CTR

     2.5% vs3.75%

  • Intelligent customer service

    Multilingual support,

    follow-up/voice quality check,

    Q&A and guides in 19 languages, and verification for incomplete purchases

    Person-day

    20 vs10

    Multilingual support,

    follow-up/voice quality check,

    Q&A and guides in 19 languages, and verification for incomplete purchases

    Person-day

    20 vs10

Huawei Cloud + Huawei Mobile Cloud

  • Higher sell-through rate 15%

  • Higher ad design efficiency 20%

  • Lower ad design cost per year 18 million

  • Higher ad click conversion rate 50%

  • Higher service efficiency 100%

The cross-border e-commerce industry is developing rapidly and shifts from widening to deepening its operations. Giikin continues its work with Huawei Cloud and Huawei Mobile Cloud in product selection, innovation, advertising, and other scenarios to grow and serve its global consumers.



The cross-border e-commerce industry is developing rapidly and shifts from widening to deepening its operations. Giikin continues its work with Huawei Cloud and Huawei Mobile Cloud in product selection, innovation, advertising, and other scenarios to grow and serve its global consumers.