MNC Group is an Indonesian multinational conglomerate engaged in media. It focuses on four strategic businesses: media and entertainment, finance, real estate, and energy.
Among them, the media and entertainment business plays the largest role, spanning across a broad array of fields, such as the largest TV station in Indonesia, four FTV channels, RCTI+ (OTT platform), Vision+ (video streaming service), advertising media, pay television, and IPTV subscription media. Among the 20,000+ hours of new content produced by MNC annually, phenomenal programs such as Indonesian Idol and Esports Star stand out. On top of being a content creator, MNC also streams major sports events both in and outside Indonesia.
Despite its large size, MNC is not immune to the huge impact of increasingly popular short videos. To tackle these challenges, the group called for business innovation to attract and retain users with a better user experience. Another major concern of MNC was its own IT system, which was not able to handle the traffic bursts that came with streaming popular sports games, such as the ASEAN Football Federation Championship. The complex O&M of MNC's IT system also posed challenges on live transcoding. MNC sought a super app that integrates multiple service modules to enhance user loyalty.
MNC is not immune to the huge impact of increasingly popular short videos. To tackle these challenges, the group called for business innovation to attract and retain users with a better user experience.
The in-depth collaboration between MNC and Huawei Cloud put an end to all these problems. Huawei Cloud's one-stop OTT solution integrates multiple streaming media applications, such as livestreaming, VOD, and social media. The advanced transcoding technology reduces the bitrate usage by 40–60%, maintaining HD with less consumption of storage space and bandwidth. Huawei Cloud's CDN central node deployed in Indonesia slashes the latency of edge content retrieval by 60–90%, significantly improving user satisfaction. The reserved Tbit/s-level bandwidth ensures stable livestreaming of major events, keeping system break-down at bay even when there are millions of concurrent requests.
Looking ahead, the two parties will deepen collaboration in fields such as virtual streamers and UGC-based livestreaming to create more service forms for greater growth.