Founded in 2008, Meitu is an AI-driven technology company that has made "beauty" one of its core missions. From lifestyle apps such as Meitu Pic (Meitu Xiu Xiu) and BeautyCam, to image generation productivity tools such as Meitu Studio and Action (Kaipai), Meitu offers a wide range of fabulous tools that you can use to work with images and videos. By December 2022, Meitu's monthly active users (MAUs) totaled 243 million, 79.76 million of which were from outside of China.
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In 2022, Meitu launched Meitu Studio, which offers AI workflows for digital product and graphic designs, helping small and micro businesses quickly roll out products while simultaneously reducing costs. Since its launch, Meitu Studio has served more than 60 million customers and users in a wide range of sectors, including e-commerce, new media, offices, and private businesses, designing over 300 million images in total.
In June 2023, Meitu and Huawei Cloud entered into a joint innovation agreement, under which the two parties agreed to work together to explore ways to utilize Huawei Cloud's Pangu models to drive innovation in Internet applications. The cooperation is expected to focus on Internet image product and solution design, generative AI models, and innovative AIGC applications. Together, they developed a virtual clothes try-on app, which they jointly launched as a SaaS service at HDC.Cloud 2023 in July 2023.
It is well known that in the fashion and apparel retailing industry, having models try on newly designed clothes is a time- and labor-consuming process. It becomes even more challenging if the clothes target different groups of people, as the designers will have to try the clothes on different types of models, leading to prolonged time to market (TTM). The virtual try-on feature consists of three steps: uploading the images of models, real people, and garments; extracting garment images; and using AI to combine the models and garments. The designer can quickly see high-quality, realistic images of the garments on different body types. The Pangu model uses techniques like automatic image repair and precision local control to retain the details of garments while adapting the garments to different body types. The time needed to generate garment images is reduced from days to seconds, allowing new products to reach the market much faster.
Looking forward, Meitu and Huawei Cloud plan to work together to further drive innovation in e-commerce, fashion and apparel, and more by focusing on algorithms and solutions for AIGC, image processing, and image recognition, as well as AI-supported business design.