Hunan TV: Technology Innovation Takes Variety Shows to New Heights - TAKE A CLOUD LEAP

MetaStudio

Hunan TV
Technology Innovation
Takes Variety Shows
to New Heights

The Hunan TV New Year's Eve Gala 2023 revealed the pioneering efforts made by Hunan TV in VR, which were empowered by Huawei Cloud's cutting-edge media technologies, such as MetaStudio for digital content production, MetaEngine for AI rendering acceleration, and Workspace for remote collaboration. These advanced technologies set the stage for a visual feast, including Creating Romance, which was hosted by virtual humans, and amazing XR performances Warmth Under the Sky and Picking Stars. With such an unparalleled visual experience, the viewership rating of Hunan TV's New Year's Eve Gala exceeded 1% soon after the program started, topping major platforms nationwide.

Ratings of major platforms nationwide
NO.1

Creating Romance features real-time control throughout the entire process, including the high-precision capture of motion and facial expressions, light control, and AR rendering. Special effects and particle effects also improve the real-time display of virtual humans. To ensure synergy between the real and virtual actors on stage, four stands were set for the program, each of which was equipped with a virtual-real integration system to render and control virtual humans. This maximized the stability and accuracy of virtual human rendering of each stand, making virtual humans look more realistic and improving the effects of lights and shadows.

Huawei Cloud designed the technical solution for XR programs Warmth Under the Sky and Picking Stars. The XR performances blended the ideas of numerous production teams with advanced computer graphics (CG), and featured efficient rendering made by MetaEngine, a cloud native intelligent rendering engine. Built on these advanced technologies, a story of one's love for home and country was presented on a fantastic virtual stage.

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