Founded in 2017, DingDongFresh innovatively procures their produce fresh from the source and stores them in distributed mini warehouses for delivery within 29 minutes.
In the face of increasingly fierce competition, DingDongFresh upgraded its service architecture to reduce operations costs and improve profitability.
In the past, DingDongFresh deployed offline and real-time clusters together, but with tens of thousands of data tables and dozens of services, and O&M was extremely complicated. Even a simple SQL statement could affect core services, severely compromising service response quality and customer experience. To address this issue, DingDongFresh leveraged Huawei Cloud x86/ Kunpeng heterogeneous computing services and clusters to improve their services. This helped DingDongFresh decouple offline services from online services, improving overall performance by 25%.
Big data analysis is critical to refined e-commerce operations, product recommendations, personalized services, and marketing promotions. DingDongFresh now has dozens of TBs of more data daily. The previous big data platform, which they had built themselves, could not be iterated and was not strong enough to efficiently support service development. Moreover, the local disk architecture used integrated storage and compute, an inflexible configuration that was driving up costs. To address this issue, DingDongFresh used Huawei Cloud MRS, which is 100% compatible with the latest open-source components, and advanced technologies, such as distributed indexing, metadata acceleration, and cache optimization, to further improve offline and real-time analysis. In addition, the decoupled storage and compute, using Huawei Cloud OBS, enabled DingDongFresh to scale storage and compute resources independently and on demand. They could store their data all in one place, share multiple clusters, and improve resource utilization. Overall, Huawei Cloud helped DingDongFresh reduce their costs by more than 20%, and will help the company lower the cost of data expansion by more than 30% in the coming years.
In addition to this cooperation, DingDongFresh and Huawei Cloud have been finding new ways to get users more engaged with limited marketing budget. The Huawei Cloud intelligent marketing service, KooMessage, aggregates traffic from 500 million devices and converts traditional SMS messages into rich media messages. This enabled DingDongFresh to reduce the cost of user acquisition, improve user engagement, drive the ROI by more than 40%, optimize user experience, and achieve better outcomes from their promotions.