China Mobile Pakistan (CMPak) is the second largest GSM mobile service provider in Pakistan. It provides wide network coverage, voice and data services, and diverse charging options to 47 million subscribers.
With the rapid growth of communications business, CMPak faces some pain points, such as fraud calls and spam messages, which adversely affect user experience and result in user complaints and churn. In addition, as traditional businesses grow slowly, CMPak needs to maintain their competitive edges by developing innovative B2C and international services. The traditional data warehouse appliances on the live network have a closed architecture, poor performance and experience, and high operating expenses (OpEx). In addition, evolution of the offline versions of the appliances has almost stopped. As a result, the appliances cannot meet ever-evolving business requirements and may affect business continuity.
To address these challenges, CMPak turned to intelligent digital transformation, aiming to optimize operations, reduce costs, improve efficiency, increase profits, and improve competitiveness.
Using Huawei Cloud Stack, CMPak built an intelligent digital platform based on a lakehouse architecture. This new platform breaks data silos and integrates data in the business, operations, and management domains. The platform uses Huawei Cloud's DataArts Studio, which ingests more than 30 types of heterogeneous data in real time and doubles the data governance efficiency through no-code, drag-and-drop configuration. It also uses professional migration tools provided by Huawei Cloud GaussDB (DWS) to smoothly migrate data from data warehouse systems, provides 30% higher performance in distributed query, and supports scalability of petabytes to meet long-term development requirements.
CMPak spearheads business innovation using a unified data platform for CDR compliance check (through LEA), revenue assurance, and grey traffic monitoring. Through this platform, CMPak monitors and analyzes network performance and labels fraud and harassment phone number and SMS keywords. They have also used the platform to establish an intelligent identification library and updated the library every few minutes or hours to intercept fraud calls and junk SMS messages. The platform helps CMPak take user experience and satisfaction to the next level.