BluTV is Türkiye's No.1 subscription streaming media platform, with 18.5 million monthly active users. It provides streaming media services, such as satellite TV broadcast and VOD of movies and TV series for Turkish and Arabic audiences in the Middle East, Latin America, Europe, and the Asia Pacific. Given the popularity of its proprietary content in Türkiye, BluTV decided to expand its B2B services by offering TV broadcast services to Turkcell, a major carrier in Türkiye.
The growing live broadcast and VOD services of BluTV call for more stable IP transmission and more flexible subtitles and audio tracks to meet the requirements of different platforms. Concurrent views often skyrocket when popular TV series debut. BluTV needs to maintain an optimal video experience regardless of the number of viewers streaming simultaneously.
Huawei Cloud's media services and CDN help us lower the buffer rate of popular TV series from 0.25% to 0.1%, boost playback smoothness by four times, and successfully play 99.99% of VOD videos. Together we combine smooth HD with low latency on the cloud to offer a superlative experience for our audiences.
-- Erkut Göksel ÇINAR,
CTO of BluTV
OTT media service facilitates the VOD of popular TV series and live broadcast
BluTV runs its own transcoding software and content management system (CMS) on cloud VMs, and integrates digital rights management (DRM) to build livestreaming and VOD solutions. Satellite live broadcast, online livestreaming, and VOD service systems are provided by different vendors, which results in difficult management, inconsistent experience, and expensive O&M. Huawei Cloud's one-stop OTT solution, featuring comprehensive media processing, is the answer. The solution supports media assets of RTMP, HLS, DASH, and SRT. Just In Time Packaging (JITP) helps the customer reduce storage usage and optimize costs. The one-stop OTT origin server on the cloud is ever-evolving and guarantees unified management and a consistent experience. Now BluTV has processed and distributed the content of seven live channels on the Internet, as well as the VOD of popular TV series.
Livestreaming and VOD content distribution on CDN smoothens video experience
A new TV series on BluTV means a three-fold growth in concurrent views. To deliver a premium video experience, the origin server and CDN must be able to tackle traffic surges. Huawei Cloud rose to the occasion. With a bandwidth of 180 Tbit/s on more than 2800 CDN nodes deployed worldwide, Huawei Cloud helps BluTV reduce first-frame latency by 30% and frame freezing by 60%, coupled with a playback error rate that is less than 0.01% and monthly traffic over 8 PB.