Blogs > How Can Huawei Vmall Sell Mate 20 Series Phones for USD 1.5 Million in 8 Seconds

How Can Huawei Vmall Sell Mate 20 Series Phones for USD 1.5 Million in 8 Seconds

HUAWEI CLOUD Oct 27, 2018
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On October 26, 2018, the Huawei Mate 20 series was officially released in Shanghai at 18:08:00. Eight seconds after the release, at 18:08:08, the sales volume had exceeded USD 1.5 million.

On October 26, 2018, the Huawei Mate 20 series was officially released in Shanghai at 18:08:00. Eight seconds after the release, at 18:08:08, the sales volume had exceeded USD 1.5 million.

Let's take a look at some of the things that made it possible.

Unique Features of the Mate 20

Ultra Wide-angle Camera

Mate 20 series phones are equipped with ultra wide-angle lenses, giving you a wider and deeper perspective. They can even take shots underwater!

Efficient Cooling

To ensure the smooth running of the powerful Kirin 980 chips, a graphene film is used. Combined with a vapor cooling system, it effectively spreads the heat when the phone is running hard, so that your experience is not interrupted.

Fast and Flexible Charging

Thanks to its sizable battery, Huawei Mate 20 can easily wirelessly charge other devices. Any time the phone is pressed against another that support Qi wireless charging, it automatically starts transferring power.

So if your phone is running out of power, don't worry! Ask around to see if someone has a Huawei Mate 20.

What is Vmall?

Vmall is Huawei's exclusive e-commerce platform and with tens of thousands of users it is now one of the top 3 e-commerce platforms in China. It has provided a fast and reliable service to customers for seven years now, most notably for flash sales of Huawei's most popular products, such as the P series and Mate series flagships.

How Does Huawei Vmall Cope with Billions of Transactions in Seconds?

After the Mate 20 series release, nearly 7 million users accessed Huawei Vmall in the space of 10 seconds and placed their orders. The peak traffic reached a record high. In situations like these, traditional resource scheduling methods are woefully inadequate. Instead, Vmall relies on the second-level elastic scaling provided by HUAWEI CLOUD, allowing fast and large-scale capacity expansion. This is ideal for supporting Vmall's flash sales, ensuring a high-quality shopping experience for all.

Precise Personal Recommendations

Vmall uses HUAWEI CLOUD's EI recommendation service to review photos and texts, analyze users' profiles with big data, and produce precisely recommendations for users. This helps customers quickly locate items and information that they value and that suit their preferences, improving user experience, customer loyalty, and conversion rates.

Intelligent Security Protection for User Information

HUAWEI CLOUD security services intercept all attempted attacks in the background while users concentrate on browsing. AI-based security platform Miranda works as the brain for intelligent security services, safeguarding the entire network.

Web firewalls can be flexibly expanded to handle traffic increases of any order of magnitude, with no impact on the ability to safely intercept threats. Tens of thousands of hosts are constantly enabled to disable malicious programs and block intrusions. The Anti-DDoS service provides defense bandwidth reaching 5 Tbit/s, and enables network-wide collaborative defense in 3 seconds, making huge-traffic attacks simply impossible.

P20 sales reached hundreds of million dollars in 10 seconds. The Mate 20 achieved this in 8 seconds. What's next?

The first question is, how did Huawei set these records in the first place? Quite simply, the answer is a top-notch product concept and the insistence on providing the ultimate user experience.

Huawei provides customers with stable and efficient products and services, such as smartphones and Vmall, so that tens of millions of enterprises and individuals can be successful in their endeavors. This is the achievement that Huawei pursues, together with HUAWEI CLOUD.

We believe that with everyone working together, between us we will go on to set the next record.

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